B.T. LEIGH'S SAUCES & RUBS
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Brand Identity Design
Art Direction
Product Packaging Design
Product and Food Photography
Catalog Design
Stationery Design
Trade Show Booth Design
Website Design
Social Media Marketing
Art Direction
Product Packaging Design
Product and Food Photography
Catalog Design
Stationery Design
Trade Show Booth Design
Website Design
Social Media Marketing
B.T. Leigh's Sauces & Rubs is a gourmet food brand that delivers bold, all-natural flavor using only gluten-free and vegan-friendly ingredients. As the creative director of the company since its launch in 2017, I've had the opportunity to develop the brand's visual identity from scratch, including packaging and marketing materials, and lead all marketing efforts.
The visual identity features the face of the creator, B.T. Leigh, and the classic typeface is meant to evoke the hand-crafted quality of each bottle. The design is meant to convey a sense of authenticity, boldness, and passion for quality ingredients and bold flavors.
