Product Package Design

Charqui Jerky Co. is on a mission to revolutionize the world of jerky, and they asked me to help bring their newest blend to life. The Paris' Cut Jerky is a special creation honoring Buckeye Offensive Lineman Paris Johnson Jr. and a portion of its sales will benefit the Paris Johnson Jr. Foundation and 2nd & 7.

I was tasked with creating packaging that not only showcased Paris and the unique flavor of the jerky but also aligned with the Charqui brand standards. To achieve this, I took a sketch-style illustration approach inspired by the brand's existing packaging and utilized their signature brown paper texture as Paris' body color. The color scheme of white, red, and grey nod to Paris' Ohio State University history, creating a standout design that highlights the quality ingredients and one-of-a-kind flavor of Paris' Cut Jerky.