HEFTY LEFTY CLUB WORKS
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Brand Identity Design
Product Packaging Design
Stationery Design
Product Packaging Design
Stationery Design
Hefty Lefty Club Works approached me with a mission to break the mold of traditional golf brands and bring a fresh, young, and playful approach to the industry. As a certified Golfsmith offering a wide range of services from repairs to customization, they wanted a brand that accurately reflected their commitment to innovation and their willingness to challenge the status quo.
With this in mind, I designed a visual identity that incorporates elements of graffiti and combines them with classic golf colors of green and blue to create a fresh and approachable brand that appeals to a modern and urban audience. The smooth loopy script font features a bold outline, giving the brand a unique and playful feel that sets it apart from traditional golf brands.
